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    • Basel Binjabr

      by Published on 18th September 2013 11:26 AM

      When I meet him at the London launch of Thameen, the soft-spoken Saudi entrepreneur, Basel Binjabr, is insistent that his venture should not be seen as a Middle Eastern brand. "It's not Saudi," he says. "It's a company based in London, using German-made oils made by German and French perfumers. I created the company in the UK. It's called Thameen Fragrance UK Limited. It's based here. Its perfumes are not going to be sold in the Middle East. By the end of 2014, I expect to be in 2 or 3 different capitals of Europe, and then the US. It's going to be a global brand. I don't want to link it to a geography or a location or a country. My entire team is based in London." ...
      Perfume News
      Published on 11th September 2013 11:34 AM

      Thameen is a new London-based fragrance house. The founder and artistic director of the house is Basel Binjabr, who as a young boy was frequently taken to visit the ‘Attars’ (perfume oil sellers) of Riyadh patronised by his father. Basel Binjabr’s olfactory memories and strong emotional connection to scent never faded and led to his creation of a contemporary ...