Media Pack 2016

“Basenotes, Grant Osborne's discussion forum, is arguably the most important in the [perfume] world.”
Chandler Burr
— author, former New York Times scent critic and founder of the Department of Olfactory Art at the Museum of Arts and Design

About Basenotes

Founded in 2000, Basenotes is one of the oldest fragrance resources on the internet.

As seen in..

Reader Profile

Buying Habits

  • 50%+
    Over half of our readers buy fragrance at least once a month
  • $100
    Our readers spend a (median) average of $100 each month.
    The most popular place for our readers to buy is online.
  • 87%
    have bought a fragrance based on online reviews

Gender

Male
57%
Female
43%

Age

18 - 24
13%
25 - 34
36%
35 - 44
22%
45 - 54
15%+
55 - 64
9%
65+
5%

Location

United States
45%
(301,500 Unique Monthly Visitors)
United Kingdom
13%
(87,100 Unique Monthly Visitors)
Canada
4%
(26,800 Unique Monthly Visitors)
Australia
4%
(26,800 Unique Monthly Visitors)
Germany
2%
(13,400 Unique Monthly Visitors)
India
2%
(13,400 Unique Monthly Visitors)
“Basenotes is a great perfume blog.”
Courtney Love
— musician, actress and artist

Awards

Basenotes has won many awards for its editorial:

“Basenotes.net is the rialto for perfume talk.”
Virginia Heffernan
— The New York Times

Downloads

“…we have websites like Basenotes whose readership could rival that of a regional newspaper… The industry has no choice but to listen to what consumers say about their products.”
Victoria Frolova
— Editor, Bois de Jasmin

Contact Us