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  • 13th June 2012, 07:49 PM
    Persolaise

    Re: Article: Chandler Burr launches 'Untitled' fragrance project with OpenSky

    Quote Originally Posted by Nukapai View Post
    I love the idea and I find Chandler's style extremely entertaining. There's one flaw in this concept (if one were to approach this as a purely intellectual/scientific exercise: the fragrances aren't devoid of marketing influence; they're now just "curated by Chandler Burr").
    Couldn't agree more! At a time when 'traditional' advertising is becoming less effective than it used to be, 'friendly expert' endorsement has the potential to become more powerful and influential than ever. You're absolutely right: the very fact that CB is recommending these perfumes is a form of marketing.

    Still, as you say, that doesn't make the idea any less intriguing or endearing.
  • 12th June 2012, 03:32 PM
    Nukapai
    I love the idea and I find Chandler's style extremely entertaining. There's one flaw in this concept (if one were to approach this as a purely intellectual/scientific exercise: the fragrances aren't devoid of marketing influence; they're now just "curated by Chandler Burr").
  • 9th June 2012, 10:19 PM
    sin_is_in
    hmm let me guess.... those 50ml bottles wont include any Nasomatto fragrences huh?
  • 8th June 2012, 03:38 AM
    Chicagoista
    Brilliant.
  • 5th June 2012, 07:33 PM
    andylama
    Agreed. I sometimes get exasperated by how much people believe fragrance marketing, even here on BN (ESPECIALLY here on BN). Time for a positive paradigm shift!
  • 5th June 2012, 01:25 PM
    Chris Bartlett
    Splendid idea - hopefully Burr’s high profile will mean more people will re-think their approach to fragrance a little.

    In my mind the more people who judge fragrances on what they smell like, rather than what marketeers say about them the more interesting the market is likely to get.
  • 3rd June 2012, 03:28 AM
    Ursula

    Re: Article: Chandler Burr launches 'Untitled' fragrance project with OpenSky

    It is not exactly a "blind sniff" because Chandler Burr describes/advertises the scent in this introductory video. Check this out:

    http://www.youtube.com/watch?v=BpByY...feature=relmfu
  • 3rd June 2012, 02:08 AM
    Birdboy48
    An interesting idea, but at the same time I wasn't sure I wanted to go through all the stuff, and give out all the masses of information that Open Sky requires of a person, so was unable to find out anything further about this on their site.
  • 2nd June 2012, 05:11 PM
    MonkeyBars
    how's this work? do people have to buy a bottle?
  • 31st May 2012, 11:10 PM
    jujy54

    Re: Article: Chandler Burr launches 'Untitled' fragrance project with OpenSky

    Quote Originally Posted by 30 Roses View Post
    Blind sniffs! Already being done on Basenotes, but a good idea.
    30 Roses, as soon as I typed my comment I thought, "Oh. Yeah. Blind sniffs!" Shoot, I've even participated. Thanks for the reminder. I am suitably chastened. (;
  • 31st May 2012, 11:48 AM
    30 Roses
    Blind sniffs! Already being done on Basenotes, but a good idea.
  • 31st May 2012, 05:41 AM
    jujy54
    Very interesting. He's putting into action something I've always wondered about, the woo factor in scent marketing.
  • 30th May 2012, 03:29 AM
    andylama
    good idea. I love this guy's approach.
  • 30th May 2012, 01:54 AM
    Ursula

    Re: Article: Chandler Burr launches 'Untitled' fragrance project with OpenSky

    This is interesting. I like this.
  • 29th May 2012, 10:24 PM
    Grant

    Article: Chandler Burr launches 'Untitled' fragrance project with OpenSky

    You can view the page at http://www.basenotes.net/content/121...t-with-OpenSky

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