Panouge is a Paris based-fragrance house founded in 1948. The house was originally known as Parfums Lavarenne, but changed its name to Panouge (PArfums NOUvelle GEneration) in 1984. As well as its own fragrances, Panouge also produces the classic Gardenia de Isabey and fragrances under license for Japanese fashion designer Masakï Matsushïma.