Britain's oldest perfume house, Floris, has launched a new perfume called 'Royal Arms' Diamond Jubilee to celebrate the 60th Anniversary of the HM The Queen Elizabeth II as monarch.
The 'Royal Arms' Eau de Parfum is a floral fragrance with rose and jasmine and at its heart and top notes of violet. The perfume was originally released by the company in April 1926 to celebrate the birth of HM The Queen, HRH Princess Elizabeth Alexandra Mary [pictured below at her Christening with her parents, TRH The Duke and Duchess of York and her grandparents, TM King George V and Queen Mary].
As well as the EDP, six bottles of 'Royal Arms' are being produced in perfume strength. One of these will go to HM The Queen - Floris is the only perfumer to hold a Royal Warrant from the present monarch. They also hold a Royal Warrant from the Prince of Wales to supply perfume.
The six antique bottles being used were found by chance in a box at the Company's warehouse, wrapped in newspaper from World War I. One bottle will go to the Floris museum at the shop, one will be auctioned for charity and the three remaining will go on sale for £15,000 each. "We only made a liter of the perfume strength" says Foyle, "just in case we get a repeat request from the Palace." The bottle comes with a small 18 carat gold chain with a 0.5 carat diamond.
Top notes of the fragrance are Bergamot, Lemon and Violet Leaves; the heart features Iris, Jasmine, Rose and Ylang Ylang; the dry down contains notes of Amber, Musk, Patchouli and Vanilla.
Royal Arms Diamond Edition will be available in April, 100ml EDP for £99
The company will also release a perfume for the 2012 London Olympics in April.