The company statement says: "The ocean covers 72% of the surface of the Earth, but only 1% is protected. National Geographic, through the Pristine Seas Expeditions, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas. The partnership kicks off with an expedition to the Pitcairn Islands (UK territory) in the Pacific Ocean"
The expedition is being led by Dr. Enric Sala, a marine ecologist and National Geographic Explorer-in-Residence.
"I am thrilled to have Davidoff Cool Water on board for our Pristine Seas ocean protection program," said Sala. "No one organization is going to save the ocean alone."
"The Pristine Seas program is an important effort to explore and document the last pristine places in our oceans. Coty and Davidoff Cool Water's support of this project will help us achieve our ultimate goal of protecting the world's oceans," said Terry Garcia, National Geographic's Executive Vice President for Mission Programs.
Michele Scannavini, President of Coty Prestige added: "It is an honour to partner with National Geographic, one of the most respected, renowned and powerful organizations protecting the ocean and the environment. We are happy to have our bestseller, Davidoff Cool Water, a fragrance that initiated the olfactive territory of oceanic freshness, active in ocean protection."
The new face of Davidoff Cool Water is American actor Paul Walker, who said: "My first love, my first passion was the ocean, so I completely relate to the cause of the ocean protection. I am proud to be the face of a legendary fragrance that is willing to be active in the protection of the ocean."