This month sees launch of L'Eau D'Issey pour Homme Sport and start of 'Sport Emotions' video campaign.

by Grant Osborne, 05th March, 2012

This month sees the launch of Issey Miyake's L'Eau d'Issey pour Homme Sport - a new fragrance, created by perfumer of the original, Jacques Cavellier. The new fragrance contains notes of grapefruit, bergamot, nutmeg, vetiver and sandalwood.

The company are have also launched a website to market the fragrance, sport-emotions.com, where they will show nine videos of outdoor sports. The first of which, free-fall parachuting, is available now:

The video is accompanied by text describing the feeling of the free-faller. It begins: "Altitude 4,000 metres. Drop zone in sight. The side door of the plane slides open with a rumble. The rushing air pins me to the fuselage. Hands clenched, standing firm, I struggle against the wind and give a last glance to the patchwork of colours underneath."

The fragrance is available in 50ml and 100ml Eau de Toilette; deodorant and body shampoo.

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Comments

    • furrypine | 5th March 2012 16:13

      I am telling you, the executives at Guerlain are rifling through their portfolio, going; We need more Sport! More! How about Coriolan Sport, no? Derby Sport, that works, yes?

    • Grant (article author) | 5th March 2012 16:26

      They'll just relaunch this probably...

    • rickbr | 5th March 2012 16:51

      I`d bet on a Guerlain Homme Sport, but then they have just recently launched Guerlain Homme L`Eau Boisee... Maybe we`ll see a L`Instant Pour Homme Sport?

    • heperd | 6th March 2012 01:25

      Hell yeah!!!! I am now hyped up for this!!!!!!!!!!

      That video is fake right? With the bottle flying at you..........

      Extreme nutmeg!!!!!!!!!!!!!!

    • Bonoanimoes | 12th March 2012 19:39

      I've tried this one yesterday and must say it is a mistake, horrible !!!!

    • canuck21 | 12th March 2012 19:48

      Tried this the other day, since the SA was practically begging me to try it, as i smelt it the SA was saying"This is fragrance is unbelievable, its one of the best youve smelt isnt it"? I just stared at her in disgust and walked away.....

    • M.T. | 14th March 2012 02:32

      Jacques you have done it again. :thumbup:

      They will hate it here though, but who cares. lol