Beyonce launches Pulse Summer Edition fragrance

by Grant Osborne, 21st March, 2012

Coty and Beyonce are launching Pulse Summer Edition, which is inspired by "Beyonce's infectious positive energy". This limited edition fragrance is a lighter and fresher rendition of the original eau de parfum.

"We are thrilled to present a new limited edition fragrance to the successful Beyonce Parfums portfolio," says Steve Mormoris, SVP Global Marketing at Coty Beauty. "Beyonce is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyonce Pulse Summer Edition."

Created by IFF perfumer Bruno Jovanovic (who co-created the orignal along with Loc Dong) the scent is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, a dry down of sapphire woods, musks and benzoin completes the base.

The fragrance is available as 50ml and 100ml Eau de Parfum

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    • Calyx93 | 21st March 2012 23:03

      What in marketing hell are "sapphire woods?" C'mon - with "frozen" accords and now colors of gemstones as adjectives, things are getting WAY out of hand with these celebu-scents (and other "disposable" insta-frags).

      The flacon looks more like a trendy vodka/liqueur bottle - maybe the brief was handed out during IFF's happy hour.

    • Wee Scottish Scent Lover | 22nd March 2012 13:37

      Why would anyone in the entire world want to wear a fragrance endorsed by Bee-yonce? This is a bird who looks like a bloke in drag. Her only "talent" is screeching and shaking. Will people actually buy this rubbish?

    • kalli | 22nd March 2012 23:05

      Harsh! Lol..sapphire woods, ya, what are those!