Beyonce launches Pulse Summer Edition fragrance

21st March, 2012

Coty and Beyonce are launching Pulse Summer Edition, which is inspired by "Beyonce's infectious positive energy". This limited edition fragrance is a lighter and fresher rendition of the original eau de parfum.

"We are thrilled to present a new limited edition fragrance to the successful Beyonce Parfums portfolio," says Steve Mormoris, SVP Global Marketing at Coty Beauty. "Beyonce is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyonce Pulse Summer Edition."

Created by IFF perfumer Bruno Jovanovic (who co-created the orignal along with Loc Dong) the scent is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper. The floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, a dry down of sapphire woods, musks and benzoin completes the base.

The fragrance is available as 50ml and 100ml Eau de Parfum

  • Share this

Advertisement — comments are below


    • Calyx93 | 21st March 2012 23:03

      What in marketing hell are "sapphire woods?" C'mon - with "frozen" accords and now colors of gemstones as adjectives, things are getting WAY out of hand with these celebu-scents (and other "disposable" insta-frags).

      The flacon looks more like a trendy vodka/liqueur bottle - maybe the brief was handed out during IFF's happy hour.

    • Wee Scottish Scent Lover | 22nd March 2012 13:37

      Why would anyone in the entire world want to wear a fragrance endorsed by Bee-yonce? This is a bird who looks like a bloke in drag. Her only "talent" is screeching and shaking. Will people actually buy this rubbish?

    • kalli | 22nd March 2012 23:05

      Harsh! Lol..sapphire woods, ya, what are those!