Victoria's Secret has launched Love Is Heavenly, which has been created to "embody the pure and fresh feeling of falling in love for the first time, where every moment is as magical as a first kiss; every glance as magnetic as love at first sight". The fragrance is inspired by its elder sister, Dream Angels Heavenly, which was launched in 2000.
The new fragrance has notes of mandarin flowers, water lily and musk; and the collection includes; Eau de Parfum, 1.0 oz. / $42, Eau de Parfum, 2.5 oz. / $52, Body Mist, 8.4 oz. / $25, Body Lotion, 6.7 oz. / $20 and Rich Moisture Cream, 7 oz. / $30.
The commercial for the fragrances was directed by Michael Bay and was shot in Miami. It featured Victoria's Secret model's Erin Heatherton, Lindsay Ellingson and Elyse Taylor. The music is by Ed Sheeran : Give me Love.