Jo Malone launch limited edition Plum Blossom scent

26th April, 2012

Jo Malone have launched a new limited edition fragrance called Plum Blossom which is said to "capture the optimisim of these blush-ruffle flowers.". The scent opens with the fruity freshness of yellow plum, the heart features floral notes, while the base contains sandalwood and white musk.

The company say that the fragrance can be worn alone or combined with other Jo Malone fragrances where it adds a "a soft and fruity flourish".

Available from May 2012. RRP £36 / €42 for each 30ml Cologne. RRP £72 / €84 for each 100ml Cologne.

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    • LaNose | 29th April 2012 01:31

      Neo Paure? Sounds wonderful!

    • Wee Scottish Scent Lover | 2nd May 2012 10:58

      I find the whole Jo Malone brand to be the most hyped up, overpriced range on the market. Again and again I've tried their fragrances, everything from the cloying, cheap smelling Lime, Basil & Mandarin to sickly sweet Pomegranate Noir. I don't know why people pay around £60 for a bottle of something which essentially smells like furniture polish or fabric softener. It is such a con. Ignore the classy bottles and fancy schmancy packaging and focus purely on the smell. I'm sure you'll agree with me.

    • Francop | 2nd May 2012 22:10

      I fully agree with you; am the same; have tried liking Jo Malone scents but I really can`t...they all seem to have a lemony start and then a linear anonymous course of fruits/spices or afraid I am not impressed...

    • 30 Roses | 2nd May 2012 23:16

      Jo herself is no longer associated with the Jo Malone line, not for several years at least. She has a new venture called Jo Loves but they are not marketed in the USA yet.

      I smelled a decanted sample of Plum Blossom at the JM counter last month -- one tiny spritz, not enough to really evaluate it-- but even so, it didn't do anything for me. No big surprise there; very few fruity florals work for me. However, I will try it again soon from the actual tester.

      I am quite happy with the 2012 release White Lilac & Rhubarb. My husband likes Lime Basil & Mandarin, as do I. To each his own.