Jo Malone to launch Blackberry & Bay Cologne

by Lila Das Gupta, 16th May, 2012

Jo Malone has unveiled the latest scent in their permanent collection. Blackberry & Bay cologne is due to be released in September 2012. The company lists the notes as grapefruit, blackcurrant bud, galbanum, lily of the valley, jasmine, vetiver and cedarwood. The perfume is said to have been inspired by 'childhood memories of blackberry picking...stained lips, sticky palms.'

The perfumer was Fabrice Pellegrin from Firmenich, who has also created fragrances for Diptyque and Hermes. Pellegrin said he used Bucco Tree Essence, a shrub that is used in herbal remedies that imparts a blackcurrant/ green note to fragrances. "The tree grows wild in parts of France. It's a very green, raw, vegetal, acidic and astringent ingredient," says the perfumer. "It has a very strong olfactive impact, so you have to use it in really small amounts."

Pellegrin (pictured left) was taken by the company to Oxfordshire to experience blackberry picking in a scenic English setting: "I found it an entertaining and rewarding experience," he said. "I decided I didn't want to have something sweet, I wanted to make something petillant (sparkly) and natural, like a moment of happiness.'

Jo Malone perfumes are designed to be layered - in this case the recommendation is to layer with 'Lime, Basil and Mandarin' or 'Nectarine Blossom and Honey'.

The company also announced that since so many of its perfumes are inspired by flowers and gardens, it is partnering with the UK gardening charity 'Thrive', which helps those who are disadvantaged or with disabilities, to maintain a garden in London. 'The Old English Garden' is a restoration project in London's Battersea Park and will open on July 5th (there is a Facebook page that will follow the work with Thrive). The project is lead by the award winning, critically acclaimed young gardener, Sarah Price.

The fragrance will be available as 100ml and 30ml Cologne. Body & Hand Wash, Body Creme and Home Candle.

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    • 30 Roses | 16th May 2012 12:25

      Now that sounds like one I might like. Nice to see it's not a limited edition.

    • Lindy_Mop | 16th May 2012 13:58

      Maybe this will fill the gap created when L'Artisan discontinued their Mure et Musc Cologne. Sounds good...

    • danny1967 | 16th May 2012 15:42

      she should first sort out the longevity of her frags considering how overpriced they are! i once considered starting a thread (well, rant) about why all jo malone's shop assistants CONSTANTLY refuse to give out any samples. is this their company policy? when you take in consideration the lack of longevity (poor quality) and the price of their perfumes and then you look at houses like chanel and dior that freely and very generously give out samples (dior has 5ml sample bottles from their la collection privee), well, that really makes you think twice about spending your hard earned money buying perfumes from a company that doesn't really respect their customers. and yes, i know that she doesn't have anything to do with the company anymore but unfortunately they've kept the same arrogant sloaney attitude from the time when she opened her first boutique in chelsea (oh, excuse me, read that as 'exclusive').

    • 30 Roses | 16th May 2012 16:04

      I'm surprised they don't give out samples in your area. At the Jo Malone boutique in Nordstrom here, the policy is two samples per customer per visit.

      Now I'm wondering if that is Jo Malone policy or just Nordstrom policy.

    • danny1967 | 16th May 2012 16:34

      30 roses, i bet is nordstrom policy. i only go to their own boutiques and they always refuse. and may i say quite bluntly. recently (as in last couple of years) i haven't even wanted to get their samples, i just wanted to see if they do this constantly and as a policy and i can tell you, without a fail, they never do give out samples. if any jo malone reps or sa's read this, 'shame on you'!

    • Mimi Gardenia | 16th May 2012 16:50

      How weird .

      I think it also depends on the individual SA . I've 12 samples foisted on to me when I've bought from Jo Malone . From Nordstroms too .

      So maybe it is the boutique policy .

    • danny1967 | 16th May 2012 17:00

      maybe they're just cheap only here in the uk..

    • mikesc | 17th May 2012 03:56

      Excited to try this one. I don't have high hopes for longevity as most of hers fade quickly on me (the exception being Rosewater & Vanilla which is my fave so far), but if it lasts I will probably pick up.

    • ellemartini | 23rd May 2012 06:54

      I'msurprised @ samples policy too. At the Nordstrom I go to in Chicago, I've received many samples. Once, I got 8. I've also received delux samples of

      9 ml each in the past.

    • Kiliwia | 23rd May 2012 21:00

      Blackberry and Bay Cologne sounds wonderful, can't wait to try it.

    • verycharlie | 26th May 2012 00:05

      I'm down with Danny1967, I've never been offered a sample from Jo Malone boutiques in London, which I find shocking considering the price of the products. I happen to have really fallen in love with Dark Amber & Ginger Lilly but only because a friend gave me the last bit of a bottle, other wise I never would have had the proper opportunity to get to know a Jo Malone frag. A stark contrast to visiting the Miller Harris London boutique recently where the SA's actually talked to me, asked me what kind of thing I like, made suggestions and then gave me samples, the result of which I am now utterly in love with Fleur Oriential and will probably save up my hard earned cash to buy it. A fait (read sale) accompli. Jo M'Sloane should take note.

    • SCW11 | 3rd June 2012 23:32

      I have worked for Jo Malone and the reason why many boutiques do not freely give out samples is because the number of people who constantly expect 'freebies' but NEVER actually buy anything is ridiculous. And it is ALWAYS the same people. My store did actually give out samples with purchases over a certain amount and customers appreciated this. I understand that many people want to test the fragrance first to see how it settles on their skin; however this is why we encourage people to try the products in-store. Perhaps when people stop expecting free hand-outs Jo Malone will be more willing to give out samples.

    • 30 Roses | 4th June 2012 00:06

      "Never" may be just "not yet". Perhaps they are still trying to find THE scent that will do it for them. You have to kiss a lot of frogs before you find your prince....:) I've tested many hundreds of perfumes in order to find the ones I own.

      Trying in-store is not sufficient for me. It's a good starting point, and helps me weed out the ones that I absolutely won't like, but before I can feel confident that a perfume will work for me, I have to be able to do several full wearings.

      Who would buy a car if they were told that they couldn't test drive it outside the dealership, only sit in it, and play with the controls and drive around the dealership's parking lot? That is what being limited to a tester bottle is like.

    • Mondamin | 4th June 2012 03:04

      On the other hand, where did all those Jo Malone samples on eBay come from??? I am shocked!

    • Fragrant0224 | 5th September 2012 14:37

      Just tried Blackberry & Bay sample from latest Nordstrom mailer - very irresistible scent, but faded very fast - no way I'd spend that much for something that doesn't last :(

    • Suspended | 22nd September 2012 01:17

      Could it be possible that Jo Malone were so tight with their samples that they're now too old to give out and have been passed on to a third party.