Jo Malone has unveiled the latest scent in their permanent collection. Blackberry & Bay cologne is due to be released in September 2012. The company lists the notes as grapefruit, blackcurrant bud, galbanum, lily of the valley, jasmine, vetiver and cedarwood. The perfume is said to have been inspired by 'childhood memories of blackberry picking...stained lips, sticky palms.'
The perfumer was Fabrice Pellegrin from Firmenich, who has also created fragrances for Diptyque and Hermes. Pellegrin said he used Bucco Tree Essence, a shrub that is used in herbal remedies that imparts a blackcurrant/ green note to fragrances. "The tree grows wild in parts of France. It's a very green, raw, vegetal, acidic and astringent ingredient," says the perfumer. "It has a very strong olfactive impact, so you have to use it in really small amounts."
Pellegrin (pictured left) was taken by the company to Oxfordshire to experience blackberry picking in a scenic English setting: "I found it an entertaining and rewarding experience," he said. "I decided I didn't want to have something sweet, I wanted to make something petillant (sparkly) and natural, like a moment of happiness.'
Jo Malone perfumes are designed to be layered - in this case the recommendation is to layer with 'Lime, Basil and Mandarin' or 'Nectarine Blossom and Honey'.
The company also announced that since so many of its perfumes are inspired by flowers and gardens, it is partnering with the UK gardening charity 'Thrive
', which helps those who are disadvantaged or with disabilities, to maintain a garden in London. 'The Old English Garden' is a restoration project in London's Battersea Park and will open on July 5th (there is a Facebook page that will follow the work with Thrive). The project is lead by the award winning, critically acclaimed young gardener, Sarah Price.
The fragrance will be available as 100ml and 30ml Cologne. Body & Hand Wash, Body Creme and Home Candle.