"Nautica Aqua Rush evokes the energy of an adventurous lifestyle," said Steve Mormoris, Senior Vice President, Coty Beauty Global Marketing. "This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean."
The fragrance bottle is designed to look like the curve of a "swiftly moving sailboat or cresting wave, capturing the dynamic power of the scent and its intrepid appeal."
Available as 50ml and 100ml Eau de Toilette and All over Body Spray.
You can see a making-of video of the ad below: