Aqua Rush : New from Nautica

16th May, 2012


Nautica's latest men's fragrance is Aqua Rush and, according to the company, the fragrance "epitomizes what it means to be a man without limits." The fragrance is available from this month at Macy's and contains notes of sea breeze accord, yuzu, coriander, water mint, violet leaves, amber wood, water musks and teak.


"Nautica Aqua Rush evokes the energy of an adventurous lifestyle," said Steve Mormoris, Senior Vice President, Coty Beauty Global Marketing. "This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean."

The fragrance bottle is designed to look like the curve of a "swiftly moving sailboat or cresting wave, capturing the dynamic power of the scent and its intrepid appeal."

Available as 50ml and 100ml Eau de Toilette and All over Body Spray.

You can see a making-of video of the ad below:

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    • NDN-01 | 16th May 2012 21:32

      ........a man without limits.......? I like some of Nautica's scents but none make me think this.

    • slesperado | 19th May 2012 10:33

      I actually smelled this one a couple of days ago. It actually smells really good, but it smells like so many other colognes out there that can be found in department stores. There is nothing that causes this one to stand out. I think this would be a great starter cologne because it is totally unoffensive and easily wearable. Nautica Aqua Rush will never be a "go to" cologne for a serious cologne collector.

    • dougczar | 19th May 2012 13:46

      I like the bottle! It fits very will into their corporate identity. I look forward to giving it a try soon.

    • odioustoilet | 22nd May 2012 15:15

      The bottle and smell, I sniffed it in an ad page in Men's Health, remind me of Club Med's scent made by either Coty or Dana.