UK FiFi Award Winners 2012

by Grant Osborne, 17th May, 2012

Tonight at London's The Brewery, the UK's fragrance industry for the 20th Annual UK FiFi Awards. We will have a full report of the event tomorrow on Basenotes, but in the meantime, here are the winners:

Best New Female Print Advertisement


  • Elie Saab

    Best New Male Print Advertisement


  • Mont Blanc Legend Mont Blanc

    Best New Female Fragrance Commercial


  • Flower Tag Kenzo

    Best New Male Fragrance Commercial


  • ckone Shock Calvin Klein

    Best New Female Fragrance Design & Packaging


  • Balenciaga L’Essence

    Best New Male Fragrance Design & Packaging


  • Mont Blanc Legend Mont Blanc

    Best New Female Fragrance in Limited Distribution


  • Danger Parfum Roja Parfums

    Best New Male Fragrance in Limited Distribution


  • Neroli Portofino Tom Ford

    Best New Independent Fragrance


  • Precious One Angela Flanders

    Best New Home Fragrance


  • Rose de Mai Bougie Parfumee Roja Parfums

    Perfume Extraordinaire


  • IFF Shams – Memo (International Flavours & Fragrances)

    The Peoples Choice Award For Women


  • Daisy Eau so Fresh Marc Jacobs

    The Peoples choice Award for Men


  • Armani Code Sport Giorgio Armani

    Best New Celebrity Fragrance


  • Justin Bieber Someday

    Retailer of The Year


  • Harrods

    Best New Fragrance for Men


  • Gucci Guilty pour homme

    Best New Fragrance for Women


  • Elie Saab Elie Saab

    Hall of Fame


  • Angel Thierry Mugler

    Congrats to all the winners!

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  • Advertisement — comments are below


      • PureBoy | 19th May 2012 21:23

        Elie Saab??? Ok... I can live with that!


        Gucci Guilty pour homme???!!!


      • knit at nite | 20th May 2012 00:40

        They have to work with what's there and often who is judging can change the outcome...but, I still don't want to smell Justin Bieber's scent.

      • argentak | 20th May 2012 07:46

        Gucci Guilty Pour Homme is a winner in my book. It's not as versatile as other nominees but it's definitely got a profound aesthetic that warrants recognition.

      • gmm150 | 20th May 2012 21:42

        Armani Code Sport???

        Gucci Guilty????

        They are ok at best. I rate them no higher than a 5/10.

      • nucker | 21st May 2012 01:28

        What a sad state of affairs.

      • funhuntr | 21st May 2012 17:18

        Laughable. Who votes for these shams?