Kingston University Launches first 'Design With Scents Course'

by Lila Das Gupta, 11th June, 2012

The Faculty of Art, Design & Architecture at Kingston University in London is to launch the first “Design With Scents” course.

The organisers say designers and fragrance lovers will discover how scent is a powerful communication tool at both work and home during an interactive 5-day workshop at Kingston University, London 9-15 July 2012.

‘Design with Scents’ is aimed at students from the fields of fashion, design, art and

architecture, as well as professionals and perfume lovers from across all creative

industries. Through a multi-sensory study programme, participants will develop new

design skills, explore the sense of smell, experiment with blending oils and will receive

their own personal fragrance kit.

Kingston University’s Faculty of Art, Design and Architecture leads the way in

pioneering the use of fragrance for design innovation. The course pushes the

boundaries of existing design methods, giving students a competitive advantage when

creating customer experiences.

Course leader: Nicola Pozzani, also known as Synesthetic Provocateur, is the founder of S Sense The Senses Of Perfume, sensory training company. Trained by perfumer Jean Claude Ellena at the Università dell’Immagine of Milan he designs sensory training projects on scents for companies, major perfume/

beauty brands and charitable foundations.

Guest tutors: Joanna Norman, graduate of the Royal College of Art, Lecturer at Kingston University MA Fashion, and John Ayres, whose professional pedigree encompasses research chemistry, fragrance creation, development, marketing and sales. They have over 50 years experience of the fragrance

industry between them gained from leading roles within market leaders International Flavours and Fragrances and Givaudan. They are co-founders of the fragrance consultancy Pandora.

Design with Scents

5-day Workshop– 9-13 July 2012 10.00-4.00pm

Tutors: Nicola Pozzani, Joanna Norman & John Ayres.

Course fee: £490.

Book and pay online -

Short Course Unit, Faculty of Art, Design & Architecture, Kingston University, Knights Park,

Kingston upon Thames, Surrey KT1 2QJ. Tel: 020 8417 4066

Email: [email][/email] website:

The course is non-residential, and limited to 12 places only. Accommodation can be provided at the Halls of Residence by logging onto using the promotional code SCUSS2012.

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