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Vero Profumo announces new fragrance : Mito

14th June, 2012

Vero Profumo have announced the latest Eau de Parfum : Mito. The fragrance pays homage to Italy, and perfumer Vero Kern wished for the fragrance to be produced and introduced in Italy. Kern has taken inspiration from the Villa d'Este in Tivoli, and says:


"I love Villa d’Este, I was struck by its architecture, the splendour of the park where classical statues and fountains spring up out of the blue. In a sense it takes me back to my childhood, to the garden full of people and little statues where I daydreamed as a child. But what impressed me most of all was the delicate scent of the orange flowers, whose flowers are found scattered everywhere in large vases. And the scent of the water in the basins, of the white flowers, the grass, the moistness. The air is pervaded with elegance, mythology and an almost androgynous beauty that is both masculine and feminine at the same time. This garden smells of the Mediterranean and of Italy, of ancient and modern history, of echoes of a past not necessarily better than the present or the future. It fills me with calm and energy at the same time. That is why I am dedicating a perfume to it.”

The fragrance contains a Citrus blend, Magnolia grandiflora, White magnolia champaca, Jasmine, Galbanum, Hyacinth, Cypress and Moss.

Mito will be available from September and is distributed worldwide by Campomarzio70. Available as 50ml for €145.

Photos: Diego Comi Ph / Illustration : Sofo Berdzenishvili

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    • Pierre Clementi | 14th June 2012 11:26

      This sounds like it is going to be the perfume equivalent of Keneth Anger's Eaux d' Artifice.

    • Persolaise | 14th June 2012 11:57

      A new fragrance from Vero is very exciting news indeed! I can't wait to try it.

    • sin_is_in | 14th June 2012 13:53

      This looks mighty nice! I really like the painting above... are any of Vero's parfums unisex? I haven't had the chance to try them yet.

    • Fleurine | 15th June 2012 01:21

      EdP and no parfum? Interesting. The notes sound lovely.

    • Sybarite | 15th June 2012 17:28

      Very interesting and welcome news ! However, I really hope she has not changed the bottles (?) as the pic seems to depict. Unless the usual shape of the EDP bottles is just badly depicted in this pic, which makes it look slightly different ?? ... I adore her bottles (which are beautiful and sophisticated). A new shaped bottle would just spoil the lovely uniformity of her collection, which would be rather unfortunate IMO.