Despite the black juice, it sprays clear and becomes invisible once airborne thanks to some patent pending fluid technology, exclusively launched with the fragrance. The bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
This fragrance ... has a unique structure called the "push-pull technology," where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin.
[INDENT=2]The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. From this darkness, the fragrance evolves to a sensual accord of opulence, a fusion of dripping honey, saffron and apricot nectar. And lastly, the light accord whispers magnificence. The rich floral layer of crushed Tiger Orchid & Jasmine Sambac embodies timeless beauty. The accords work together to create a fragrance of floral and fruity elements, with the star ingredient inspired by Belladonna leveling out the whole fragrance and giving Lady Gaga Fame its signature as a scent.
"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA," said Lady Gaga.
The fragrance will be available at retailers worldwide in September 2012.