Fashion magazine, Wallpaper*; publishing house, Steidl; perfumer, Geza Schoen; and designer Karl Lagerfeld have teamed up to create a perfume that smells of freshly printed books. The idea was born at last year’s Wallpaper*Handmade exhibition in Milan, when the magazine wasinspired by a line from Gerhard Steidl in the film How to Make a Book with Steidl, in which he said that his favourite scent was "a freshlyprinted book".
Wallpaper* then asked Steidl to work with Schoen (pictured with Steidl) to create the juice – "It was hard," says Schoen. "The smell ofprinted paper is dry and fatty; they are not notes you oftenwork with."
Meanwhile, Steidl turned to Lagerfeld for advice on apackaging concept. Lagerfeld instantly visualised a realbook with pages and a hidden cut-out compartment tohouse the perfume bottle in the middle. In the front of thebook are short essays on the subject of paper by Lagerfeld,Schoen, German author and artist Günter Grass, andWallpaper* editor-in-chief Tony Chambers. "Beautiful paperis for me the top of luxury," writes Lagerfeld. "I am a paperfreak. It’s a physical passion. I cannot live without paper.Touching perfect paper has something sensuous about it."
The end result, which is featured in the annual Handmadeissue of Wallpaper* (out 12 July), is now going on saleonline and in selected concept stores, bookshops andperfumeries across the world. UK £68 / US $98 / EC €85Available at steidlville.com
* yes, the asterisk at the end of Wallpaper* is annoying.