New UK company, Olfactik, set up to supply the independent perfumer
Newell, a perfumer who also founded the Social Creatures fragrance house, adds:
"The fragrance industry has changed so much over the last 10 years or so. First came the rise of the celebrity fragrances, some are excellent, many others unfortunately are rather too forgetable. This seems to have spurred a whole new generation of creative, independent perfumers - and more daring consumers - into either creating, or seeking out, more individual scents. The internet has massively accelerated this process, bringing together people and knowledge in a way hitherto unheard of. As a result a new movement has been born, a kind of perfume counter-culture.
Olfactik's mission is to help and support this growing band of independents. There are a few standout names already. Top of my list is probably Andy Tauer of TAUER PERFUMES. He is a brilliant and creative perfumer hailing from the Swiss mountains. He has proved that an 'indie' really can make a difference and challenge what the mainstream has to offer. He has had fantastic success but still very close to his art, even right down to packing and shipping orders. Companies sucha s LUCKY SCENT have also been instrumental in bringing niche perfume to a wider audience"
The company offer smaller quantities of specialist ingredients, which is especially useful for the creative or artisan perfumer. Olfactik boast one of the largest retail product ranges in Europe, from single odour molecules to complex bases and accords. The company also ship worldwide.
The kits also includes the basic equipment needed, along with simple step-by-step instructions and a written formula for each fragrance. We also provide additional suggestions for personaling each forumula to give it a unique edge. Purchasing a kit in this way also gives the benefit of a 10-15% cost saving on ingredients.
The company can also supply blotter strips, measuring beakers and disposable pipettes.
More information at olfactik.com
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