“Lilabelle Truly Adorable is dedicated to my daughter Lila, inspired by her girlish innocence. It captures the pure beauty and playful sense of fun of youth. Old-fashion floral prints have always been a part of my summer wardrobe and were a true inspiration for both the fragrance and design.” says Moss.
Top notes of the fragrance are Candy apples, Ivy leaves and redcurrant; the heart features Sweet pea, Lily of the Valley and Hawthorn; Almond wood, Sandalwood and Cashmere musk feature in the dry down.
The ad campaign, which features Moss, was shot by duo Mert and Marcus.
Lilabelle Truly Adorable is available later this month in the UK, Ireland and Australia as 30ml and 50ml Eau de toilette.