IFF's Loc Dong and Jean-Marc Chaillan create Taylor Swift's Wonderstruck Enchanted

20th July, 2012

Wonderstruck Enchanted is Taylor Swift's follow up to last years Wonderstruck fragrance, which was launched in collaboration with licensee, Elizabeth Arden Inc. The fragrance was created by IFF perfumers: Loc Dong, and Jean-Marc Chaillan and is described as an oriental gourmand fragrance.

Notes for Wonderstruck Enchanted include wild berries, pink poppy and passion fruit in the head; a heart of peony, champaca and white freesia; while the base features white musk, blond woods and vanilla.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored – enchanted -- when you know a little more about that someone and still feel that strong connection.” says Swift.

The bottle is a red version of the original fragrance.

Wonderstruck Enchanted is available as Eau de Parfum 50ml and 100ml; rollerball and body lotion. The fragrance is set to launch in September.

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