Prends Moi Slimming Perfume has a waiting list in the UK

by Lila Das Gupta, 30th July, 2012

A British Company called The Fragrance Shop has begun selling a perfume said to help with weight loss.

Prends Moi Eau De Minceur is described as 'the world’s first slimming fragrance' and is made by the company Velds. It was developed by the French company Robertet and retails for £29.99 for 100ml. The British newspaper, The Daily Mail today featured an article on the product, which will no doubt add to demand for the product for which there is already a waiting list.

The product information on The Fragrance Shop website says:

[INDENT=2]"Designed to ‘slim with pleasure’ PRENDS-MOI (which meanst Take Me) is based on extensive aromatherapeutic and ‘neurocosmetic’ research and contains active ingredients including ‘Betaphroline’ which when it comes in to contact with keratinocytes (cells found in the outer layer of the skin) will induce the release of B-endorphins present in the skin. A ‘pleasure message’ is transmitted through the neurotransmitters (impulse from a nerve cell to another nerve, muscle, organ or other tissue) to the hippocampus (the ‘odour brain’) triggering an immediate sensation of well being, a reduction in stress and an increase in contentment reducing the need to overeat and the scents slimming action is activated.

Top notes, with lively accents of bergamot, mandarin and grapefruit, are placed in a deliciously fresh ambience. The middle notes are a flight of floral scents where jasmine responds to ylang-ylang and freshly picked lilac. The base notes combine musk and vanilla with patchouli and the woodsy intensity of sandalwood. With a low alcohol content, PRENDS-MOI is perfect for those who love summer all year long."

The Veld company website says Prends Moi is "inspired by the Benguela stream at the origin of the very special vegetation of the Fynbos, the scrub-land of western South Africa, PRENDS-MOI caresses the skin like rushing water delivering aquatic, fruity and floral scents from a fantasy Garden of Eden…"

Application is recommended on the Veld website: "In the morning, simply spray PRENDS-MOI with the same gesture you would use for an "eau de toilette".

Active ingredients are said by Veld to be: [INDENT=2]

"BETAPHROLINE: The Betaphroline is able to stimulate (by 170%) the production of beta-endorphins on the skin level (keratinocytes), just by being sprayed on the skin, producing a chain-reaction through theneuro-transmitters up the olfactory brain, which reacts very quickly in return with all over general sensations of well-being (+ 40%) and reduced stress (-35%).

These pleasurable feelings are able to reduce compulsive eating behaviour, which are most of the time caused by anxiety and stress, and not by real hunger (e.g. chocolate, cake, junk-food…). To benefit from its lipolytic action, you may spray once in the morning and once in the evening on the specific areas that you wish to slim.

Every time that you feel the need to nibble something although you are not really hungry, don’t hesitate to quickly spray on PRENDS-MOI and nestle yourself in its delicious wave."

The perfume has already been tested by Birgit Oeckher of the blog Olfactoria's Travels, who wore Prends Moi for a week and reported her findings on the Perfume Smellin' Things blog as a guest post. While she reported that she had indeed lost 1.5 kg during the week, she ascribed this to the tenacity of the perfume that she disliked so intensely, bemoaning the fact that she was not able to wear anything for pleasure until the evening.

  • Share this


Advertisement — comments are below


    • mnaonbn | 31st July 2012 06:09

      Mod, please delete.

    • danny1967 | 31st July 2012 12:59

      +1 on mnaonbn's comments and i will also add that people will wear this even if it smells like s**t.

    • Mimi Gardenia | 31st July 2012 16:30

      Yes , most likely snake oil. Very bad to prey on people's insecurities and weak points to sell such a frankly, silly product. Just be sensible. This will not work any better ( if at all ) than a slimming cream on your thighs.

    • danny1967 | 31st July 2012 16:39

      absolutely mimi! there's no secret in slimming: eat healthily (less carbs, more fruit and veg & especially don't binge on junk food and sweets), drink water & exercise; i might add drink alcohol in moderation but that would fall on deaf ears (i know as i have lost weight significantly since i cut down on beer and such). that's it. no secret whatsoever. and to be honest, i don't think they prey on people's insecurities, i think they prey on people's laziness.

    • anders | 1st August 2012 05:17

      Just stupid. Absolutely stupid!

    • donna255 | 1st August 2012 09:00

      Hype and Bullsh*t!!!!!!! Next it will be x,y or z celeb uses it and the lemming will fall for it and rush to buy.

      Want to lose weight, eat healthy and cut out the crap. Simples.

    • Francolino | 1st August 2012 09:10

      what's next? An enlarging ***** scent?

    • danny1967 | 1st August 2012 09:40


      - - - Updated - - -

      oooooh, lol!!! now THAT would be popular!!

    • rttoronto | 1st August 2012 17:23

      They are already working on a flanker called "Eau de Snake Oil".

    • pawful | 3rd August 2012 11:57

      their target audience is gullible and insecure people. fortunately none of us will fall for that quackery though

    • Birdboy48 | 11th August 2012 01:33

      Bridgestone Tires announces new tire that helps drivers loose weight. "I lost 15 lbs in 6 months driving on Bridgestones" says spokesman Mario Andretti.

    • sin_is_in | 13th August 2012 00:26

      was he driving to the gym maybe?

    • Ursula | 13th August 2012 01:38

      Waste of my time and money.

    • Birdboy48 | 13th August 2012 08:02

      Perhaps the simple answer is that it has the sort of smell that would make any normal person lose their appetite.