The perfume debuts exclusively on the shopping channel, QVC, on September 6th, and Bloomingdales stores nationwide thereafter. The retail price for this fragrance is $78 3.4oz and $65 1.7oz.
Mizrahi developed the fragrance in collaboration with The Cloudbreak Group and Firmenich.
Fabulous features top notes of mandarin, nectarine and bergamot. Middle notes of jasmine, tuberose, freesia and peony and bass notes of sandalwood, vanilla and cedar.
The launch and ad campaign, supported by a multimedia company, was created by Mizrahi and celebrated photographer Terry Richardson.