Lara Stone has been announced as the new face for Calvin Klein's Euphoria fragrance. The new ad campaign, shot by Mert Alas and Marcus Piggott, will debut in October 2012 publications.
"I'm honored to be the face of Calvin Klein's new euphoria fragrance campaign, as it's such an iconic brand," said Ms. Stone from the set of the advertising campaign shoot. "The scent is glamorous, modern and sexy."
Euphoria, which launched in 2005, remains among the top 10 fragrance brands globally and is the largest women's fragrance brand in the Calvin Klein portfolio. The scent was created while the brand was still under license to Unilever and was developed with Ann Gottlieb alongside perfumers at IFF.
The scent contains notes of pomegranate, persimmon, "lush green accord", lotus blossom, champaca flower, black orchid, liquid amber, black violet, cream accord and mahogany wood.