Joe Garces of Piguet talks Fracas, Bandit, Nouvelle Collection, Pacific Collection and Petit Fracas
Isabelle Huppert - Fracas collaboration
Garces said the company had approached the actress after she had publicly said how much she liked the fragrance. The September issue of French Vogue carries a front page story about her relationship to Fracas, saying how much she relies on the perfume to give her a sense of self.
Each bottle in the limited release of 800 will be etched with the initials ‘IH’ on the back and individually numbered.
Garces says he carefully researches local tastes and listens to what people have to say. “Look at our oud: it’s just a traditional oud - not a strawberry oud or an amber oud. It’s oud, because that’s what people want. When I was trying oud on for the first time, it didn’t smell good to me – I’m an American! But after a couple of hours I rubbed my ear and then I thought ‘this is phenomenal’. The next day my suit felt like an amazing thing, the smell was so good. I asked the person helping me: ‘Do you know when it changes? When it becomes so good? That’s what I want!”
“Aurelian Guichard, (Piguet’s in-house perfumer) spent six months there studying oud.”
“Asian people are very delicate and they are into things that are very light. The brand names work for them, but the perfumes don’t. They prefer perfumes to be more diluted. What we’ve created with these new perfumes still shares the Piguet DNA, but with ingredients that are more subtle.”
Also on show at the fair was a new Christmas gift box that contains the perfume, body lotion and illustrated booklet for the same price as the perfume.
Garces talks about Petit Fracas in the video below. The scent is for women who are not yet 'ready' for Fracas, and as well as Fracas's signature tuberose contains notes of bergamot, mandarin, pear, jasmine, gardenia, cocoa, musk and sandalwood.
Leave a comment
You need to log in to leave a comment