Italian fragrance house Xerjoff is to release a new line called ‘Join The Club’. The ten fragrances that make up the line are said to be linked to a particular world that could be called a club or a ‘community’.
Each perfume box contains a special card with an individual serial number so that customers can register with the website for information about ‘the club’ and to offer information about their thoughts on the perfume. The company are not giving perfume notes out for the fragrances as they wish to leave this interpretation up to the customer.
The company hopes to launch each collection in a specific club. Precise launch dates are still to be confirmed.
Also on show at Pitti Fragranze were a series of five attars, all containing oud. (Very beautiful and well worth seeking out – we’ve given a brief description).
The attars should be available next month at all doors selling Xerjoff.