Chanel tease Brad Pitt No. 5 campaign

11th October, 2012

Chanel are teasing their upcoming campaign for Chanel No. 5 featuring actor Brad Pitt. The videos, which can be viewed on the company's YouTube channel feature a still image of Pitt, with several phrases: "What's the mystery?", "Are you going somewhere?" and "Do you feel lucky?".

As announced in May, this is the first time Chanel have used a male face to front their iconic No. 5 fragrance. The company are to reveal the campaign, which was shot by Joe Wright, on Monday (15th October).

Chanel's fragrance and beauty president, Andrea d’Avack, speaking to WWD said "[the campaign] features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent"

A history of the Chanel No. 5 fragrance has also been created:

Chanel have also been uploading classic ad campaigns from their history to their YouTube channel including this one from 1990 for Égoïste.

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