As announced in May, this is the first time Chanel have used a male face to front their iconic No. 5 fragrance. The company are to reveal the campaign, which was shot by Joe Wright, on Monday (15th October).
Chanel's fragrance and beauty president, Andrea d’Avack, speaking to WWD said "[the campaign] features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent"
A history of the Chanel No. 5 fragrance has also been created:
Chanel have also been uploading classic ad campaigns from their history to their YouTube channel including this one from 1990 for Égoïste.