Australian actor Simon Baker is to be the face of a new men's Givenchy fragrance to be launched in Spring 2013. No other details have been announced about the fragrance apart from who the person is in the advertising campaign.
Baker has starred in The Devil Wears Prada and The Mentalist.
Givenchy global president, Thierry Maman, told trade magazine WWD that Baker "Simon was a natural choice for us - he has aristocratic elegance and charisma. These are all values which have been linked with the brand since Hubert de Givenchy".
It is expected that details such as the name of the fragrance, who made it, what is in it, and whether or not it will be a flanker of Play will be announced nearer the launch.