Arabian Oud sweep Third FiFi Arabia Awards : winners announced

14th November, 2012

On the 12th November the 3rd annual FiFi Arabia fragrance awards were held at the Armani Hotel in Dubai. Arabian Oud picked up five of the 14 awards.

The 'Fragrance of the Year' winners were decided by a chosen panel of experts; the 'My Favourite Perfume of the Year' and 'Retailer of the Year' categories were judged by consumers.

The winners are as follows:

The 'Fragrance of the Year' Award winners:

  • Arabian Popular Appeal Female - Habiba by Swiss Arabian Perfumes

  • Arabian Popular Appeal Male - Shahrayar - Arabian Oud

  • Arabian Prestige Female - Hayati by Arabian Oud

  • Arabian Prestige Male - Al Khatat by Mohammad Hilal

  • International Popular Appeal Female - Lancôme, Tresor Midnight Rose

  • International Popular Appeal Male - Eau de Lacoste L. 12. 12 Rouge

  • International Prestige Female - Elie Saab Le Parfum by Elie Saab

  • International Prestige Male - Victor & Rolf Spicebomb

The 'My Favourite Perfume of the Year' Award winners:

  • Arabian Female, Lamsa by Arabian Oud

  • Arabian Male, Sehr Al Kalemat by Arabian Oud

  • International Female, Gucci Premiere

  • International Male, Montblanc Legend Limited Edition

The 'Retailer of the Year' Award winners:

  • Multi-brand Store of the Year - Paris Gallery

  • Mono-brand Store of the Year - Arabian Oud

Further Reading: Interview with Fragrance Foundation Arabia chair, Shahzad Haider

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Comments

    • hlatif33 | 17th November 2012 01:46

      I am just curious. Do the Fifi awards really mean anything?

    • articoceanic | 19th November 2012 18:26

      other than by minimizing competition, not really.

      Awards ceremony have always been about control over the industry. The big players in the industry tend to make sure their own "family", Like the oscars.