Giorgio Armani has opened a dedicated boutique for the Armani Privé line at London's Selfridges. The company say that "A specialist team of fragrance experts are on hand and through a one-to-one consultation you will embark on a fragrance journey, discovering your signature scent."
The Privé line was created when Armani developed a collection of private fragrances, for himself and for his friends. As he said: “My private collection of fragrances was to be just that: a collection I created to give as gift to my close friends.”. In 2004, a collection of four was released publicly, and the range have been added to on a regular basis.
‘L’Or du Désert’ is available exclusively in the UK at the Selfridges boutique, and exclusively in France in Le Bon Marché Rive Gauche, Paris.
More pictures of the boutique follow: