Coty sign up Katy Perry

29th November, 2012

Yesterday Coty Inc announced a fragrance partnership with singer, Katy Perry. Coty will develop and market fragrances for the "California Gurls" singer, as well as distributing her current fragrances: Purr and Meow! as of now.

Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her monumental album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago.

"We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty," said Renato Semerari, president, Coty Beauty. "Katy is original and daring - her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."

"I am honored to be working with Coty, which has produced some of my favorite fragrances," said Perry. "I'm excited to share what's next in my perfumed world as well as making Purr and Meow! more accessible worldwide!"

Previously Perry's fragrance were under license to Gigantic Parfums

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    • treeman5823 | 29th November 2012 21:42

      To think that the Coty name was once behind Chypre....

    • MonkeyBars | 30th November 2012 17:40

      that quote was so written by a random PR intern