A new Science and Technology Sensory Centre of Excellence, that brings together expertise in the evaluation and measurement of perfume benefits, has opened at Givaudan’s Ashford, UK site.
“Odour evaluation is at the heart of our business,” said Michael Carlos, Head of the Fragrance Division. “This investment gives our scientists state-of-the-art facilities in which to measure fragrance performance and to precisely understand the effect of different climates, conditions and equipment upon perfume performance."
The new facilities include an outstanding array of laboratories and evaluation rooms for the use of the Sensory Analysis, Measurement Science and Sensory Neuro science teams.
Digital management systems enable precise temperature and humidity control and canreplicate the expected conditions of any given environment. Specialist evaluation rooms and controlled testing booths enable malodour experiments to support the development of fragrance functionality for personal and homecare products in realistic environments that mimic end product use. The facilities can simulate European and US home bathrooms and include butler sinks, as used in developing markets, whilst the building’s air handling system is designed to keep an odour-neutral environment.
A suite of fragrance evaluation booths supports consistent odour assessment by trained panellists who are involved with testing fragrance for everything from shampoos and fine fragrance to household laundry and cleaning products. The data collected provides valuable insight to Givaudan’s perfumers and Fragrance Development Managers, as well as vital information for Givaudan’s research programmes.