P&G Prestige to launch Hugo flanker 'Red' in January
Solid chill features notes of grapefruit, rhubarb and metallic note. Liquid heat has notes of "hot amber" and cedarwood. Will Andrews of P&G's Fragrance Creation Team told WWD that "What is innovative about this is that it is a two-phase fragrance, and you have this almost extreme freshness followed by the beautiful warmth."
Jared Leto will be the face of the fragrance. Leto also fronted the campaign for last years' Hugo Just Different fragrance.
The fragrance will be available as Eau de Toilette in 40ml (€43/£27/$56), 75ml (€52/£37/$68) and 150ml (€75/£52/$98). Also available are Aftershave Balm, Shower Gel, Deodorant Stick and Spray.
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