At the end of last month, Inter Parfums announced that it had entered into a ten-year exclusive worldwide fragrance license to create, produce and distribute perfumes and fragrance-related products under the Alfred Dunhill brand effective April 2013. Dunhill fragrances are currently under license to Procter & Gamble.
Jean Madar, CEO of Inter Parfums said "We are enthusiastic about collaborating with this premier British brand and building the Alfred Dunhill fragrance enterprise into a major aspirational fragrance brand. Upon assuming responsibility for the brand, we will fine-tune the current fragrance portfolio, which includes fragrances dating from 1934 to 2011. The new men's scent planned for a 2014 launch will be supported by a distribution strategy that recognises and utilises Alfred Dunhill's luxury positioning, along with brand-appropriate marketing materials and a media campaign."