Coty are to launch a new fragrance for the Guess brand this February. The new fragrance, Guess Girl, was developed by Laurent Le Guernec at IFF, and the marketing campaign is fronted by American actress and model, Amber Heard.
The fragrance contains notes of Raspberry nectar, Melon and Bergamot in the top; Paradise orchid from Brazil, Acacia and Lily in the heart; with a dry down of Australian sandalwood and Vanilla.
Guess co-founder Paul Marciano oversaw the print ad campaign which features Amber Heard and was shot by Ellen von Unwerth. TV and digital marketing will follow upon launch.
The fragrance will be available as 30ml, 50ml and 100ml Eau de Toilette, as well as Body Lotion and Shower Gel.