Davidoff launch new men's fragrance, The Game

08th January, 2013

Davidoff's latest fragrance for men is The Game. The fragrance, created by perfumer Bernard Ellena, is "designed for those who are not afraid to stand out and assert themselves". The fragrance bottle is designed to look like a stack of casino or poker chips.

The fragrance contains notes of iris, gin fizz, precious woods, and black wood.

The Game will be backed up with print and TV advertising, continuing the casino theme.

  • Share this article

Advertisement — comments are below

Comments

    • Cylob | 10th January 2013 14:32

      Iris / woods / more woods doesn't sound too bad, but I'd rather have Relax back on the market!

      Loved that frag...

    • furrypine | 13th January 2013 11:08

      Interesting concept for a bottle, I'm sure it will draw customers to try it.

    • lanky | 14th January 2013 05:23

      iris and gin fizz,,they have my attention

    • Francolino | 14th January 2013 09:53

      sounds interesting... ugly bottle though!