Axe / Lynx Apollo to send someone into space for new fragrance promo
10th January, 2013
According to Buzz Aldrin in this video, Unilever's Axe / Lynx brand are to send someone into space as part of the promotion for their latest scent, Apollo. Participants can register at the Axe Apollo websites, where visitors can vote for who to send. The leaders in each country will compete against each other at the Global Space Academy to win their chance to have a trip space. And to quote: "and yes, we mean actual space"
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