Beaute Prestige International to distribute Ferragamo scents in USA
The US division of the Paris-based Beaute Prestige International has entered into an exclusive, multi-year agreement for the sales, marketing and distribution of Ferragamo Parfums fragrances within the United States. The agreement is effective as of 1st April 2013.
"For the past 80 years, the Ferragamo name has been synonymous with uncompromising quality, exquisite craftsmanship and an unwavering dedication to its brand heritage," says Patrice Beliard, President of Beaute Prestige International USA. "These key attributes are precisely aligned with BPI's own core values, and directly reflect the types of partnerships we seek out. Having personally watched the Ferragamo brand develop over the past several years into a reference in the luxury lifestyle segment, I could not be more pleased to enter into this new partnership with the fragrance division. I have every confidence that BPI USA's proven experience will firmly position the Ferragamo fragrance brands for long-term success in the US market."
"We are proud to partner with a company that is so deeply committed to luxury all over the world," says Luciano Bertinelli, CEO of Ferragamo Parfums S.p.A. "Our new partnership will reinforce our long-term strategy and high level brand positioning in the US market."
Beaute Prestige International is a division of Shiseido. It was set up in 1992 to develop Shiseido's designer brand fragrances which include Issey Miyake, Jean Paul Gaultier, Narcisco Rodriguez and Elie Saab. As well as its own brands BPI USA also distribute Annick Goutal and Hermes fragrances in the US.
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