See by Chloe available next month.

17th January, 2013

In February, Chloé will launch its latest fragrance, See, which is named after one of the companies apparel lines. The See line was launched in 2001, and is intended to target the younger generation.

The fragrance contains notes of bergamot, apple, jasmine, ylang-ylang, sandalwood and vanilla and was created by Michel Almairac at Robertet.

Face of the Chloé See apparel line, Bette Franke, will feature in the advertising campaign, which has been shot by Fabien Baron.

See launches next month and is available as 30ml, 50ml and 70ml Eau de Parfum, with matching body lotion and shower gel. The fragrance will be exclusive initially to Saks Fifth Avenue in the USA, and Harrods in the UK.

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    • Kiliwia | 21st January 2013 19:37

      It's nice to see them offer a 30oz. bottle, wish all companies would.