Azzedine Alaïa to launch fragrance in partnership with Shiseido's Beauté Prestige International

23rd January, 2013

Designer Azzedine Alaïa has signed a 13-year deal with Shiseido's Beaute Prestige Division to launch fragrances and beauty products. The first product is slated to launch in 2015.

"We are delighted and honored that Mr. Alaïa, one of the French couture masters, has entrusted BPI with the task of creating his first perfume," stated Remy Gomez, President & Chief Executive Officer of Beauté Prestige International. "What a wonderful challenge for BPI: to translate Alaïa's world, which has radiated for 30 years, into perfume! His designs are a celebration of the female form."

Azzedine Alaïa says, "Beauté Prestige International corresponds perfectly to the spirit of the Alaïa house. I am delighted to work with them in launching this new project. I have total confidence in Beauté Prestige International to accompany me in creating a perfume that interprets my work and my world."

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