Azzedine Ala´a to launch fragrance in partnership with Shiseido's BeautÚ Prestige International

23rd January, 2013

Designer Azzedine Ala´a has signed a 13-year deal with Shiseido's Beaute Prestige Division to launch fragrances and beauty products. The first product is slated to launch in 2015.

"We are delighted and honored that Mr. Ala´a, one of the French couture masters, has entrusted BPI with the task of creating his first perfume," stated Remy Gomez, President & Chief Executive Officer of BeautÚ Prestige International. "What a wonderful challenge for BPI: to translate Ala´a's world, which has radiated for 30 years, into perfume! His designs are a celebration of the female form."

Azzedine Ala´a says, "BeautÚ Prestige International corresponds perfectly to the spirit of the Ala´a house. I am delighted to work with them in launching this new project. I have total confidence in BeautÚ Prestige International to accompany me in creating a perfume that interprets my work and my world."

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