Adam Levine launches celebrity fragrance duo

04th February, 2013

Adam Levine, singer of Maroon 5 and mentor on 'The Voice', has launched a fragrance duo just two years after stating on his Twitter account that he would like to "to put an official ban on celebrity fragrances." and that it should be "Punishable by death from this point forward.". He later backtracked by telling People "It could be really cool if done properly".

Levine told WWD "I wanted to do something understated and elegant — something that people I revere in that world, like Tom Ford, would do, and something I’d be attracted to. I like basic fragrances. I didn’t want to smell like a department store. And there’s an intimacy level that you have to think about. You don’t really want someone to smell you unless they’re really close to you."

Both the male and female fragrances were created by perfumers at Givaudan. The men's fragrance features mandarin, grapefruit, lemongrass, amber, sandalwood and cedarwood. The Women's fragrance has notes of spice, jasmine, sandalwood, rose and vanilla.

The fragrances will be available from Macy's in March.

Top image: DFree /

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    • hoschhti | 4th February 2013 18:14

      I hate this guy and his music sucks! Basically he represents all that I hate in contemporary music!

    • Gblue | 4th February 2013 20:56

      I enjoyed seeing his arm get ripped off in American Horror Story.

    • L'Aventurier | 4th February 2013 23:06

      I think it sounds promising...

      He obviously saw the paycheques though and jumped on the bandwagon.

    • treeman5823 | 9th February 2013 03:39

      Hypocrite. Hypocrite!

    • Jkidd | 21st February 2013 10:10

      I like the dude and I think his music is fantastic. Very happy for him.

    • hoschhti | 21st February 2013 15:59

      His music is fantastic...

      ...for the deaf! :evil: