Banana Republic "renew" Classic, M and W fragrances

05th February, 2013

Banana Republic are introducing new packaging versions of their Classic, W and M fragrances, which "have each been renewed" to capture the modern style of the Banana Republic customer".

"We are excited to celebrate our legacy fragrances with striking new packaging and bottle designs. I was instantly inspired by the clean lines in our apparel collection as well as the crisp scents of the fragrances themselves," says Banana Republic Creative Director & EVP, Simon Kneen. "Classic and W have consistently been our strongest performing fragrances and we are delighted to reintroduce M to complete our iconic fragrance fleet."

Each fragrance, developed by renowned perfumer Jean-Claude Delville, formerly of IFF, is contained in its own signature glass bottle.

Classic is a citrus fragrance and has notes of Grapefruit, Seringa Flower and Ginger Root. The interior of the Classic carton is flooded black and has a bold black cap, "reminiscent of the chic urban couple that originally inspired the top-selling, unisex fragrance in 1995".

The company say of M and W's packaging that "W's new square glass bottle and feminine ivory cap tie back to the timeless, versatile pieces that are consistently part of the Banana Republic womens collection. M's bottle, inspired by the sharp lines of men's suiting, is also a square glass bottle, but boasts a more masculine grey cap and dispenser. "

W's notes include:

Top: Sparkling Citrus, Wet Green Leaves, Pink Grapefruit

Mid: Honeysuckle, White Magnolia, Water Lily

Dry: Amber, Sexy Musk, Blonde Woods

M's notes include:

Top: Lime, Bergamot, Wet Green Leaves

Mid: Lavender, Sage, Violet Leaf

Dry: White Musk, Tonka Bean, Sandalwood LMR

All the fragrances are available in two sizes: 1.7oz/50ml, retailing for $35.00 and 4.2oz/124ml, retailing for $45.00. Classic Body Lotion and Body Wash are both 6.7oz/200 ml and retail for $19.50. All will be available at Banana Republic stores in the US, Canada, United Kingdom, Italy, France, and Japan, as well 21 additional key markets beginning February 1, 2013.

[strike]We're unsure as to whether the fragrances have been 'renewed' or just the packaging - the info from the company doesn't make it overly clear. We've emailed them and will update.[/strike] - The fragrances are the same according to the company : "The fragrance is the same, the packaging is renewed, however; M was not available in stores until the relaunch as it was discontinued earlier this decade"

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