Penhaligon’s collaborate with Meadham Kirchhoff and hint at future surprises

19th February, 2013

Penhaligon’s have worked with Meadham Kirchhoff to scent their A/W 2013 collection at London Fashion Week. This is the eighth collection Penhaligon’s has scented: each season the designers choose a fragrance which they feel suits their collection.

This season the designers have chosen the floral scent, Ellenisia for their collection Helter Skelter. The fragrance was launched in 2004 and contains notes of mandarin, violet leaf, gardenia, rose, tuberose, jasmine, plum nectar and vanilla. Meadham Kirchhoff chose the scent for its “overall femininity and old-fashioned sensibility, but also for its optimistic and restorative scent.”

Emily Maben, Head of Global Marketing for Penhaligon’s says: “We love working with Ben & Edward, every collection surprises us and their choice of fragrance is always fascinating. The future for Penhaligon’s and Meadham Kirchhoff holds some surprises too!”

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    • Francop | 19th February 2013 19:59

      Are they scenting the catwalk show as the models parade the designs?