FiFi France Winners announced – LVMH and L'Oreal big winners

16th April, 2013

The winners have been announced of the Annual French FiFi Awards. The award ceremony was held at the Salle Wagram in Paris last Thursday.

Best Selective Distribution Fragrances:

Guerlain : La Petite Robe Noire (LVMH)

Viktor & Rolf : Spicebomb (L'Oreal)

Best Selective Distribution Fragrances (public vote):

Guerlain : La Petite Robe Noire (LVMH)

Diesel : Only the Brave (L'Oreal)

Best Marketing Campaign

Guerlain : La Petite Robe Noire (LVMH)

Kenzo : Kenzo Sport Homme (LVMH)

Best Selective Distribution Packaging:

Guerlain : La Petite Robe Noire (LVMH)

Viktor & Rolf : Spicebomb (L'Oreal)

Best Mass-market Fragrances:

Playboy : VIP for Her (Coty)

David Beckham : The Essence (Coty)

Best own-brand store Fragrances:

Yves Rocher : So Elixir Purple

L'Occitane : Eau Universale

Best concept:

Olfactive Studio

Experts Award:

Diptique Volutes

Shalimar and Eau Sauvage were awarded best "Mythical" fragrances.

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Comments

    • NineInchNell | 30th April 2013 04:15

      I couldn't agree more that Spicebomb and Eau Sauvage won Awards:thumbsup: