New from Calvin Klein : Down Town

19th August, 2013

Reaching the US on September 1st is Calvin Klein's latest feminine fragrance, Down Town. The fragrance is being launched by a promotional video directed by David Fincher and print campaign by Jean-Baptiste Mondino. Both star actress, Rooney Mara.

The fragrance, created by Givaudan perfumer Caroline Sabas, is described as a soft, floral scent and is housed in a pale pink bottle with silver cap. Notes for the fragrance are: Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum in the top; pink peppercorn, violet leaf and gardenia petals in the heart and the dry down features: Texan cedarwood, incense, vetiver and velvet musks.

The fragrance, which has been available outside of the US since July, is available as Eau de Parfum (30ml, 50ml, 90ml), Body Lotion, Body Wash and Body Mist. An EDP Rollerball will be available from next year.

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