Carven have released a new feminine fragrance, Carven Le Parfum. Designed by Francis Kurkdjian, who wore Carven’s Vétiver as a young man, it is described as ‘an ethereal and feminine eau de parfum with the subtle signature of sweet pea’.
Kurkdjian comments: ‘The Carven woman has an intuitive sense for what’s chic: she’s Parisian, sparkling, bold and impertinent; she leaves no one indifferent. She’s beautiful without even thinking about it.’ He goes on to explain: ‘I wanted to play with the Carven values in a feminine mode: timeless elegance that also seems absolutely effortless. I wanted a fragrance that would resemble a huge bouquet of freshly cut flowers, with temperament and a lingering sillage.’
The packaging, designed by Thierry de Baschmakoff, is subtly striped with green, in a nod to the Carven tradition.
Carven Le Parfum edp is available in 30ml (£38), 50ml (£55) and 100ml (£72) sizes. Also available are a deodorant spray (£24), 200 ml bath and shower gel (£24) and 200 ml perfumed body milk (£32).