Laura Ashley’s ‘Emma’ relaunched to mark 60th Anniversary

by Judith Brockless, 25th June, 2013

Laura Ashley’s popular 1984 fragrance, Emma, named after her youngest daughter, has been relaunched to mark the sixtieth anniversary of the company.

The original, a powdery green floral, has been reinvented for 2013 by perfumer Azzi Glasser, who explains: ‘As most of the ingredients in the original Emma fragrance can no longer be used at such levels or at all, it was important to keep to the original fragrance family character of Green Floral and replace the old-fashioned powdery element with a Chypre.’

Emma contains watery green top notes, with a heart of gardenia, white rose, neroli blossom and pansy, and a base of patchouli, oud, blond woods, white amber and musk.

The fragrance is available in Laura Ashley stores and online, at £25 for 30ml and £35 for 50ml.

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