Polo Red, a new fragrance with ‘a fiery edge and daring confidence’ has been launched by Ralph Lauren.
Described as a ‘fiery mix of spicy red saffron, fresh red grapefruit and deep red wood that ignites the thrill-seeker in every man’, the idea for the fragrance grew from Ralph Lauren’s passion for cars. He says: ‘Polo Red was inspired by the qualities I love in a powerful car - speed, style and beauty.’
Polo Red’s ‘adrenaline rush’ of ingredients include top notes of red grapefruit, Italian cedrat and red cranberry, heart notes of red saffron, lavandin and red sage, and base notes of red wood, amber and coffee berry.
A short film has also been created for the launch, directed by Bruce Weber and starring Nacho Figueras; its track "Cut Me Some Slack," was recorded by Sound City Players.
Polo Red is available in eau de toilette (125ml, 75ml and 45ml sizes), deodorizing body spray (200ml), after shave balm (150ml) and deodorant (75g).