New Brand Thameen launches at Selfridges

11th September, 2013

Thameen is a new London-based fragrance house. The founder and artistic director of the house is Basel Binjabr, who as a young boy was frequently taken to visit the ‘Attars’ (perfume oil sellers) of Riyadh patronised by his father. Basel Binjabr’s olfactory memories and strong emotional connection to scent never faded and led to his creation of a contemporary collection of scents which "combine Eastern opulence with Western refinement."

Thameen is a collection of five fragrances at ‘Extrait’ strength, each inspired by legendary gemstones (Thameen means ‘precious’ in Arabic). The fragrances are:

The Peacock Throne (£125.00)

"The Peacock Throne was created for the Mughal Emperors of India in the early 17th century and disappeared forever in 1747. It was one of the most opulent designs ever created, the platform of pure gold was encrusted with enamalwork and gemstones while to the rear, a double peacock’s tail displayed sapphires, rubies, emeralds, pearls and diamonds - including the famous Kohinoor, at the time the largest known diamond in the world, now part of the British Crown Jewels."

Notes: jasmine from India, Egyptian orris, pink pepper pearls, Taif rose, patchouli, vetiver, vanilla

The Amber Room (£145)

"At the Catherine Palace of Tsarskoye Selo near Saint Petersburg lay the eighth wonder of the world. A chamber lined entirely with amber panels backed with gold leaf and mirror, it covered 55 sq metres and contained 6 tonnes of amber! It literally glowed in the candle light of the eighteenth century, designed to ‘trap sunshine all night long’. Stolen by the nazis, it is thought that the original was destroyed by fire in 1945 - the room was re-created and re- opened in 2003."

Notes: bergamot, Turkish Rose, Amber

Moon Of Baroda (£145)

A huge, 24 carat, canary yellow or ‘Vivid’ diamond of extraordinary clarity, it was discovered in Baroda, India and worn subsequently by both the Empress Marie Theresa of Austria and Marilyn Monroe for ‘Diamonds are a Girl’s Best Friend’ in ‘Gentlemen Prefer Blonds’. It remains in private hands."

Notes: Lebanese Cedar, Amber, Sandalwood, Cedar.

Noor-ol-Ain Taif (£175)

"Named for the The Noor-ol-Ain diamond, the principal diamond mounted in a tiara of the same name made for Iranian Empress Farah Pahlavi’s wedding to Shah Mohammad Reza Pahlavi in 1958. It weighs 60 carats and is the second largest pink diamond in the world. It came from the Golconda mine in India. The Tiara was designed by Harry Winston."

Notes: Baie Rose Pink Peppers, Coriander, Black Pepper, Taif Rose, Jasmine, Turkish Roses, Agarwood, Amber, Cashmere wood.

Carved Oud (£145)

"Solah Shringar is a 16 stage ritual to prepare royal women for public appearance. Indian Royalty were considered somewhere between man and god and this ritual adornment with perfumes and jewels created something of a super-human presence. The named itself comes from temple designs and decorations and the image of the woman, once decorated, as a perfect, carved goddess."

Notes: Oud, Cedarwood, Guaiac, Patchouli, Musk

Available now from Selfridges in London. We will be running an interview with Thameen founder, Basel Binjabr, this Friday.

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