Axe promoting new fragrance, Black Chill, with chance to win Extreme Sports weekend in Sweden

20th October, 2013

The latest fragrance in men's grooming range Axe is Black Chill. The product is being launched with a chance to win a weekend of extreme winter sports in Sweden.

Consumers can enter by purchasing Axe Black Chill from Meijer, Target, Commissary, Walgreens or ShopRite before 15th November 2013.

The fragrance has notes of citrus, mint and cedarwood and is available as a bodyspray, deodorant stick, anti-perspirant invisible solid, shower gel, shampoo, face wash, shave gel and post shave hydrator.

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Comments

    • oldbrut72 | 1st November 2013 17:47

      I assume this will be launched under the Lynx brand in the UK. I also assume they'll use their unique knack of taking good ingredients and turning them into yet another awful overpowering sheep magnet.