Anyway, Juliette has a Gun launch latest fragrance

28th October, 2013

Anyway is the latest fragrance from Juliette Has A Gun. According to Romano Ricci, the man behind the brand, the formula is deliberately simple with just 15 ingredients.

Ricci says "Indulging oneself and playing with derision strike me as appropriate remedies for the busy era we're negotiating. That was my state of mind while I worked on Anyway. For once I was searching for simplicity... A perfume that would be neither too sophisticated nor overly imposing. -- Something delicious that you'd want to wear all day long ... It's clear, to the point and yet utterly unique. I hope you like it as much as I do."

Among the fifteen ingredients are: Neroli, Lime, Jasmine Absolute, Ambretolide (Musk), Ambroxan, Hedione.

Anyway is available now at Selfridges (London) and Nose (Paris) as 50ml and 100ml Eau de Parfum.

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    • Primrose | 21st November 2013 07:21

      I thought this was a new Italian scent called "Il struzzo." :grin: After all, Kenzo have Elephant and Tiger.